Your business has a website.
why are you losing 27% of sales?
Turns out your page loads a second longer than it should.
a study by SOASTA has revealed the true impact of your slow loading pages.
They analysed data from a prominent online retailers mobile website. They found that a 1 Second difference in the pages loading speed dropped sales from 28.5% to 1.5%.
That’s 27% of Sales you just lost for loading 1 second longer on a mobile device.
Wait even longer and it gets worse:
At a 4.2 Second loading time, conversion rates dropped below %1.
At 6 Seconds, your conversion rate is 0.6%
Bounce Rates also plummet.
Pages that were just one second slower experienced a 56% increase in bounce rate.
This Is HUGE.
Conversion rate – Number of visitors to a website who were converted in customers.