When buying marketing for your business, your Boss probably allocated a solid amount and didn’t bother to shop around, but left it to you. But you shopped around and found a much cheaper marketing solution so you’re left with a lot of your marketing budget left over. If you look after this budget and you’re struggling to know what to spend it on, here are fourteen ways to spend your leftover marketing budget.
- Strategize and Create a Process
Estimated Cost: $0
- Change Low Performing Calls to Action
Estimated Cost: $50 per CTA
- Build Up Some Blog Posts
Estimated Cost: $150 Per blog post
Don’t wait until the last minute to have your blog post published. Write some posts ahead of time and schedule them for release so you can take a break, knowing your blog content won’t be affected.
- Case Studies
Estimated Cost: $150 Per Case Study
Do some case studies on your clients and showcase them to your customers. Prospects aren’t just interested in what you can do, but want to see what you have done.
- Check your Heat Maps
Estimated Cost: $350
Check Up on key areas of your site like your homepage and see how their going. Do this using heatmaps to see the best performing areas. Devise a plan to fix badly performing areas and bring it up with your web designers.
- Do User Testing
Estimated Cost: $350 For 5 User Tests
Although the price may vary, doing some user testing with software like Usability Hub can help make some decisions and help rebrand your company.
- Delight your Customers
Estimated Cost: $500 Per 25 Customers.
Write some ebooks and materials to satisfy your customers. We even sometimes recommend sending them a care package if they refer someone to you. Chuck in a $10 movie gift card or Google Play Gift Card, some candy, a bag of microwave popcorn and maybe even some beauty products. Another thing you can do is send a personalised christmas card to your best clients. Why do this? An uptight customer is hard to convince to refer your company’s services. Relieving them with an unexpected movie night with benefit them and your company. It also makes it easier to get testimonials from your customer.
- Treat your Sales and Marketing People
Estimated Cost: $500
Take a break from work and do something fun together to strengthen relationships, maybe even go on a teamwork exercise.
Estimated Cost: $1,000
You can learn a lot from reading blogs, but investing time and money in certifications or online courses to further professional development is a great way to spend extra marketing budget.
- Make an explainer video or ad.
Estimated Cost: $1,200 Per Video
Invest on an in-house video marketing project. Videos get the most attention out of a visitor on your website. It’s one of the best ways to give your brand personality and create a connection with your visitors. Equipment includes a Glif Holster ($30), Tripod ($20), Lapel Mic ($20), Editing Software ($100 – $300), Digital Audio Recorder ($79) and Video analytics software ($300) (We recommend Wistia.) If you don’t already have a camera, invest six or seven hundred on one, it may seem expensive now but it’s a great investment for the future.
- Do an SEO audit of your website
Estimated Cost: $2,000
You should be re-evaluating your website for SEO opportunities every 6 months or so, and if you’ve got extra budget, now might be a good time to have it done. Have your core web pages reviewed for opportunities and to optimize on-page factors and have web copy reviewed for keywords you’ve added to your keyword portfolio.
- Market Research
Estimated Cost: $3,000
Check out a report a market research report on your industry to help provide a valuable insight when planning a campaign. IBIS World is an Australian company that offers market research reports on nearly all industries. You can access all their reports for just over $1,000.
- Paid Search Advertising
Estimated Cost: $3,000 for six months.
- Form a Smarketing Team
Estimated Cost: $10,000
Smarketing is aligning your sales and marketing process so they support each other.
- Website Redevelopment
Estimated In House Cost: $10,000 or $15,000 to hire an agency. (This price may be very different if your web development is done by an agency, not in house.)