Please raise your hand if you ignore television ads and spam emails. I’m sure the majority of you do and even marketers think these methods are obsolete. But here I will explain the future of marketing and how it works.
Whether you’re ready or not, marketing has already been disrupted. People’s behaviors have changed. They’re tuning out traditional marketing tactics. If you ignore television ads, you are not alone. In fact, 94% of people skip TV ads. Don’t even get started on annoying irrelevant spam marketing email clogging up your inbox. 91% of people unsubscribe from email so it’s not a good marketing method. To add to that 200M people are currently on the do not call list and 27% of direct spam email is never opened. Because of this, a new method of marketing is on the rise. It is called inbound.
In order to attract customers, marketers have to provide something they will love. Inbound marketing includes heavy SEO, blogging, landing pages, relevant emails, targeted ads and direct customer centric attention from the marketers/sales team. After some hard work, inbound allows customers to come to you faster than ever. Using inbound can help turn strangers into customers who then becoming important promoters of your business.